What’s on the horizon for ACT!? Swiftpage looks forward…

Jun 24, 2013 | General

AspenTech and SwiftpageSome of you may have heard that Sage had sold Act! this past winter to Swiftpage. So who and what is Swiftpage?  Swiftpage is one of the oldest Act! Addon partners, providing email marketing integration with Act!. More about Swiftpage’s tool later.

So, what does that mean for the millions of Act! users out there? Well a few weeks ago, I had the pleasure of meeting many members of Swiftpage’s management team. This included Bob Ogdon, Chairman & Founder and John Oechsle, President & CEO. What followed was a frank conversation about Swiftpage’s vision for Act!.

Clearly Act! is here to stay. Swiftpage views Act! as a tremendous brand that needs some care and attention – something Act! didn’t get when it was owned by Sage. It was clear from our discussion that the new owners were listening closely to what Act!’s users wanted to see in the product. While it wasn’t explicitly stated, it’s reasonable to expect that Swiftpage’s email marketing capabilities within Act! could grow.

Since the sale of Act! was completed halfway through the next Act! development cycle, Swiftpage will have limited time to implement its long term strategy in this release. That said, Act! v16 is the strongest new version of Act! in the past four years. As Act! consultants and trainers, we’re looking forward to helping our clients leverage the new capabilities to improve your companies.

I think it’s safe to say that Act! users have much to look forward to on the horizon.