Review of Act! Version 16.1 CRM Software

Jun 24, 2014 | General

AspenTech Consulting Group recently reviewed the new version of Act! CRM (v16.1) that included an in-depth review of a new feature called Act! Emarketing suite.

Act! Version 16.1 eMarketing Features

ACT! v16.1Act! emarketing is powerful but easy-to-use tool for single-point marketing communications. In fact, for years Swiftpage emarketing has been available. However, Swiftpage has recently added Act! emarketing that will now allow both of these tools to be available in the same database by the same user! Our clients include salespeople and small business owners that run their own marketing activities. We use Act! emarketing to help them focus and prioritize their customer communications so they get the best response from their efforts, from initial contact to the all-important follow-up.

Act! emarketing offers integrated email marketing that includes one-click access to prioritize contact lists. Among Act! emarketing’s many features are the ability to use Intelligent Call Lists to precisely target email communications with the right client. You can quickly segment lists and groups for your email campaigns and then track those prospects. Act! emarketing helps you utilize that information by presenting actionable results and reliable metrics. Our Act! Certified Consultants can help you to then zero in on the hottest leads.

Email Marketing with Confidence and Accuracy

Act! emarketing lets you email with confidence. The program offers a simplified feature set, including a drag-and-drop template editor that allows you to create and tailor your emails to target your specific audience. Act! emarketing provides over 100 customizable templates, many of which are mobile-friendly. Our customers also have personalization options such as dynamic data integration. The program works within Act! and is supported on Windows®, Web, and other hosted deployments. The competitive pricing offered through Act! and current promotions put dynamic emarketing tools right in your hands.

Once the communications have been sent, the reporting suite through Act! presents easy-to-analyze graphs and detailed reports that summarize the metrics of the promotion. You’ll know how many email broadcast opens / clicks / bounces / opt-outs have occurred per campaign, letting you further hone your message. You can then review your comprehensive contact history records when preparing your next targeted broadcast. Because the tools are customizable, you can create dynamic, up-to-date interactions for the right market each time. Act! helps to ensure that your messages get to the right inboxes by managing sender reputations.

Seamless ACT! CRM Integration

Act! emarketing offers subscribers a seamless experience across all Act! platforms, allowing for penetration into new customer markets. Our Certified Act! experts offer education on how to gain new contacts and the best way to reach them in our custom Act! training programs. Your personalized messages can be sent immediately or you can schedule them for future delivery, all from within Act!

Our subscribers have access to a variety of Act! emarketing apps. Right now, Act! is offering exclusive discounts on Act! emarketing to current and new subscribers. While many apps are available to all our clients, Business Care members receive exclusive discounts for premium apps, including data management and reporting, and integrated accounting.

Side-By-Side Comparison

The Act! experts at AspenTech plan to conduct a side-by-side comparison of both the emarketing suites through Act! in future blogs so we encourage you to check back soon. Or, subscribe to our RSS Feed to get an automatic email about this update!

For Bronze, Silver, and Gold Level Act! Subscribers

Bronze, Silver, and Gold Business Care subscribers will receive exclusive discounts on Act! emarketing. Act! is offering a free Basic AEM (Act! EMarketing) subscription or $10/month off a Pro AEM subscription. And because mobility is important, our new and renewing Silver and Gold Business Care subscribers get a promo code for 50% off subscription for Handheld Contact.

If your organization is serous about taking its customer data management and sales to the next level, we encourage you to contact us today to explore the benefits of a well-designed customer relationship management system.

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