Marketing – We Have To Do It, So Enjoy!

Nov 5, 2009 | General

Last week I attended a two hour marketing workshop put on by one on my most enjoyable clients. Dorothy Twinney founded her new company Pandora Outside The Box Marketing to help organizations implement creative and effective marketing ideas that don’t cost an arm and a leg. Something that may ring true to many of you.

I took the time to work on my business and took away some great ideas. Dorothy opened the workshop by talking about using yourself as a marketing tool. Duh, how often do we truly think of ourselves as being our best marketing tool? OK, how many of you have reviewed your 30 second elevator speech recently? We delved into analyzing our audience and our key messages. We covered reaching out to our existing customers.

Web site analysis and social media topics were blended with traditional marketing concepts. How about planning your blog posts in your marketing plan? Get the picture. Dorothy had an action packed workshop that allowed everyone to take away ideas they could immediately implement in their business. I know my Act! database will be getting a work out with the ideas I took from the session.

The good news is Dorothy has three more workshops scheduled:

– Detroit Monday, November 9 2:00 – 4:00 $85.00/attendee

– Plymouth Tuesday, November 10 2:00 – 4:00 $85.00/attendee

– Plymouth Tuesday, November 18 2:00 – 4:00 $85.00/attendee

More information is available on Dot’s Blog and by calling 313-259-3458 x124. Mention AspenTech and Dorothy will give you 20% off!  You can beat that.

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