How Do You Define CRM?

Jul 27, 2019 | General

How Do You Define CRM?

Is your definition of customer relationship management too narrow? The first CRM systems were often limited to storing customer data, with varying levels of robustness. You could then use this information to mail, email, call, or otherwise contact your customers.

Today, CRM systems add functionality at a dizzying pace, and a single system can be used to drive entire, complex businesses. Here’s how your CRM could be substantial benefit to your company:

  1. Unify customer experience – Engage customers across multiple channels and track the responsiveness to all in one CRM.

  2. Manage your sales team – Assign reps, and move clients through your sales pipeline effectively with a system that outlines the calls and contacts each rep needs to make every day.

  3. Gather all the information – Collect what you need to prospect and nurture clients and customers in the way that works best for them – email, social media, or sales call.

  4. Customer Service support  –  Direct to customers and also includes up-to-the-minute data and notes for each customer, giving your support personnel the ability to offer assistance with confidence.

  5. Extensive financial reporting –  Include all statuses of product purchases, and can also include missed or open opportunities.

  6. Human Resources –  Track employee recruiting, on-boarding and tracking is available as an add-on to some CRMs.

  7. Email marketing campaigns – Build, send, and track emarketing inside your CRM, keeping all response information in one place.

  8. Social media campaigns – Schedule and track of interaction between your employees and customers, suggesting action when a customer seems ready for a product purchase.

  9. Social media monitoring – Receive alerts you when your company or products are mentioned.

  10. Use predictive modeling – Forecast future sales activity based on analysis of past customer behavior.

  11. Comprehensive product tracking – collect multi-year tracking of product purchases allow you to track customer lifecycle so you can capture trends and opportunities.

  12. Artificial intelligence (including voice in some systems) uses trends to suggest the best time to contact a customer, build intelligent business dashboards, predicting trends, and much more.

If any of these sound intriguing – but your CRM is not providing the services you need – get in touch with AspenTech CRM today. We can work with you to analyze your needs and build the CRM that fits all your company’s needs.

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