What Is CRM And What Does It Mean For Your Business?

Aug 27, 2014 | General

What Is Act! and Zoho CRM

“CRM”, the acronym for Customer Relationship Management, is the industry standard for how businesses describe software systems that are used to manage customer data and information. Many business owners will claim that without proper organization and management behind customer relationships, a business has a greater chance of falling by the wayside.

Let’s explore further what CRM really means to your business…

Competition Breeds Necessity…And Organization

The business environment is increasingly more and more competitive. Global business networking and sales have become commonplace in a variety of industries. It takes more specific and more refined engagement to woo a prospect and turn them into a satisfied, repeat customer. AspenTech offers top-tier CRM technology such as Act! and Zoho CRM to grow and help your business.

Finding and keeping clients is a matter of creating and sustaining meaningful connections. Customer engagement and retention is more than just typing information into a database. You need to be able to qualify and quantify the types of processes that do and do not work for customers. For example, by noting what types of targeted emails result in valuable clickthroughs to your website, you can continue to hone your CRM practices and the value of your messaging.

The Many Purposes of CRM

Some businesses ask “What’s the purpose of having CRM?” Let’s explore some of the many important purposes of CRM:

  • Enter data only once. When prospect or customer information finds its way into your CRM, the incidence of having to re-enter it someplace else is reduced significantly.
  • Segment and target prospects with the right message and the right time.
  • Know which prospects to contact and when to maximize their “buying moment”.
  • Build and sustain meaningful and positive relationships with your clients.

How important are these aspects of customer engagement to your business? Talking with a CRM expert will help you identify the value of improving your customer relationships at every touch point.

Build Better Relationships…NOW

Building relationships is paramount in order for your business to succeed. This takes time, effort, and dedication. However, it also requires that you act quickly. You want to ensure that your clients know that you are there for them, and you want them to know that without delay. CRM is a valuable tool to quickly follow up on new business leads and prospects. By tracking potential clients’ contact information, social media presence, and needs, you can put your best product and service offers in front of your client when they need it, when they want it, resulting in the right outcome.

CRM is not simply to benefit sales people or for customer service agents. In fact, company management can utilize CRM in order to understand how sales and support processes are working or not working. Because of the data available from CRM systems such as Act! and Zoho CRM, many types of reports, charts, and statements can be crafted to understand your clients’ exact needs.

Find the Right CRM System

In order to deliver real results to your clients, you need the right CRM system. Here are some important points to consider right from the CRM experts at AspenTech that will help identify the appropriate CRM system fit for your business:

  1. How important is having the ability to filter your customer information in ways that makes sense for your business?
  2. How important is being able to produce reports and create graphic images of what is working, and, more importantly, what isn’t working?
  3. How important is it for you to be able to use the information you have gathered to better distribute your message so that it makes sense to your prospects?
  4. How important is it for you to be able to foster the right kind of meaningful rapport with your prospects and clients?

If you find these issues important to your business, then CRM may be a fit for your business. Contact us today and let’s talk about what’s important to you.

AspenTech specializes in helping your organization to identify, implement, and maximize the right CRM System. We work with you to design and implement a results-driven CRM solution such as Act! or Zoho CRM for your business.

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