Avoid Crippling Effects of CASL on Your Business

Jun 26, 2014 | General

A new Canadian law going into effect on July 1, 2014, will substantially restrict electronic marketing for American companies that do business in Canada. The Canadian Anti-Spam Law [CASL] regulates many routine business activities that the clientele of AspenTech rely on to reach their customers. CASL has legal implications that will affect American companies with its extra-territorial reach. It has been described as the toughest anti-spam law in the world.

Implications of CASL on Businesses

Sending marketing emails, text messages, or social media messages to individuals in Canada that run afoul of CASL could mean astronomical fines. CASL also regulates software downloads, including programs and updates to mobile applications. Please note, that AspenTech is not qualified to offer legal advice, so each person is responsible for ascertaining their own CASL compliance requirements (please review http://fightspam.gc.ca/eic/site/030.nsf/eng/home to learn more).

However, time is running short. You have until June 30, 2014, to act before major fines are levied for non-compliant companies doing business in Canada. Fines may be assessed at a minimum of $1,000,000 and up to $10,000,000.

Tools for CASL Compliance

Happily, we can offer our clients a direction in navigating this new law. The best solution we know of is offered by one of our colleagues, Hero Technical Solutions for only $199USD. Hero’s CASL TOOL FOR ACT (click here to learn more) provides a quick and simple tool that will help you adhere to CASL’s regulations without damaging your reputation or losing the effectiveness of your emarketing campaign. This tool is built exclusively for Act! users and is set up quickly and easily. The installation software, documentation, and your unique activation code are waiting for you.

This tool offers an easy method for reaching your clients and will automatically record their consent. You can transmit your opt-in request to every client more quickly than you could have imagined. You will be able to remain in CASL compliance with Hero’s CASL TOOL FOR ACT!. It takes only a few minutes to set up.

Because Hero’s tool works within Act! CRM, it is simple to use and you will be able to continue to use Act! as your customer relationship management system. Once your customers have opted back in with their explicit consent, you can record that information in Act! and continue to run your emarketing campaigns without worrying about massive fines.

Learn more about CASL Tool for ACT!

Act! Now (No Pun Intended!)

Don’t delay. The opt-in notification window for CASL compliance closes soon. It’s imperative that you contact Hero Technical Solutions to get started on this right away. Broadcast notification for opting-in via Hero’s CASL TOOL FOR ACT must be sent by July 1, 2014. Consent requests will not be processed after July 31, 2014.

At AspenTech, we’re emarketing experts. So if you have questions about CASL or improving your emarketing programs, don’t hesitate to contact us. We can work with you to sort through and find the best practices and methods of continuing to reach your customers and not suffer the adverse effects of CASL.

Our knowledge of the regulations that affect emarketing and our adherence to best practices will help to increase your emarketing campaign’s effectiveness.